| Заголовок | Gargle |
| Агентство | Lowe |
| Кампания | Got Chocolate Milk? |
| Рекламодатель | America's Dairy Farmers |
| Бренд | Milk |
| Posted | Сентябрь 2001 |
| Продукт | Chocolate Milk |
| Бизнес сектор | Молоко и продукты на основе молока |
| Слоган | Got chocolate milk? |
| Проблема | Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United States |
| Редакционная компания | MacKenzie Cutler |
| Музыка | Duotone Audio Group |
| Исполнительный креативный директор | Tony Granger |
| Арт-директор | Alex Lea |
| Копирайтер | Kevin Brady |
| Копирайтер | Richard Wallace |
| Продюсер агентства | Kelly Fagan |
| Директор | Rocky Morton |
| Продакшн Студия | Morton Jankel Zander (MJZ) |
| Продакшн Студия | MJZ |
| Креативный директор группы | David "Nobby" Nobay |
| Продюсер | Deborah Kent |
| Оператор-постановщик | Harris Sevides |
| Редактор | David Koze |
| Звуковой дизайн компании | Tim Barnes |
| Звуковой дизайн компании | Quake Basket |
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