Zune - "Meltdown"

72andSunny

72andSunny Los Angeles, United States

5496

Бренд: Zune
Страна: United States

Рекламодатель: Microsoft

Заголовок	Meltdown
Агентство	72andSunny
Кампания	Zune Arts - Zune
Рекламодатель	Microsoft
Бренд	Zune
Posted	Сентябрь 2007
Продукт	Digital Media Player
Бизнес сектор	ТВ, Hi-Fi, видео, персональные стерео и аксессуары
История	Meltdown opens on a scorched desert landscape. Suddenly, an ice cream cone tumbles from the sky, much to the surprise of a famished cobra, which immediately goes to town on this rare delicacy. His happiness soon turns to disappointment however, when hes joined by another hungry snake. The two square off and hiss until they notice the rapidly melting cone. Letting their territorial instincts go by the wayside, the two gleefully indulge, lapping away until sharing causes their cobra hoods to sparkle magically. Before long, the two are rewarded for their good deeds with countless ice cream cones raining from the heavens.
Результат	Zune Arts is an opportunity for artists to explore themes like sharing and friendship in new ways. Since the program kicked off in 2006, 72andSunny has been continually surprised at how far these themes have been pushedespecially tonally. Unexpected twists include Meltdown taking the traditionally G-rated subject of sharing, and giving it a menacing, intense vibe. Said Glenn Cole, Co-Founder/Creative Director, 72andSunny, As Zune Arts heads into its second year, the program will continue its mission of fostering collaborations between artists in all mediums. The more artists involved, the merrier. We want Zune Arts to remain an invitation and keep evolving and growing. The only way to do that is with a constant stream of new ideas, voices and connections.
Тип медиа	Веб-фильм
Длина	90 seconds
Рынок	United States
Больше информации	www.zune-arts.net
Продюсер агентства	Sam Baerwald
Менеджер по рекламе	Brad Bigelow
Креативный директор	Glenn Cole
Менеджер по рекламе	Jessica Lewis
Копирайтер	Jason Norcross
Копирайтер	Bryan Rowles
Анимационные эффекты	Epoch Ink Animation
Музыкальная компания / Композитор	Goldfrapp