Заголовок | RE Program Board |
Агентство | Publicis Conseil |
Кампания | RE Program |
Рекламодатель | Orange |
Бренд | Orange |
Дата первой трансляции/Публикации | 2022 / 11 |
Бизнес сектор | Услуги телекоммуникации |
История | The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023. |
Тип медиа | Анализ ситуации |
Медиа-агентство | Havas Media |
Исполнительный креативный директор | Fabrice Delacourt |
Креативный директор | Fabrice Delacourt |
Копирайтер | Benjamin Sanial |
Executive Client Lead | Marie Wallet |
Executive Client Lead | Anne Dauvé |
Арт-директор | Raphaël Halin |
Коммерческий директор | Emilie Jeanneau |
Телепродюсер агентства | Benjamin Auberdiac |
President & Chief Creative Officer | Marco Venturelli |
Продюсер пост-производства | Franck-Hervé Marc |
Продюсер печати | Sandrine Martin |
Sound Post-Producer | Joël Tessonneau |
Менеджер по рекламе | Quentin Delobelle |
Коммерческий директор | Claudia Weiss |
Ассистент арт-директора | Vincent Laugier |
Управление аккаунтом | Héloïse MATHON |
Директор рабочей группы клиента | Adrien Roux |
Директор по стратегическому планированию | Damien Sabatier |
Директор рабочей группы клиента | Aline Auger |
Creative Assistant | Caroline Delhoume |
Creative Assistant | Célia Kuczynski |
Делопроизводитель | Priyanka-Lisa Sen |
Editing Producer | Nik Hudson |
Делопроизводитель | Clément Renault |
Делопроизводитель | Chloé Tabourian |
Телепродюсер агентства | Prodigious |