| Заголовок | Refugees |
| Агентство | Scholz & Friends Berlin GmbH |
| Кампания | Der Tagesspiegel Campaign |
| Рекламодатель | Der Tagesspiegel |
| Бренд | Der Tagesspiegel |
| Posted | Июль 2017 |
| Бизнес сектор | Газеты, журналы, книги |
| философия | “Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special. |
| Тип медиа | Печать |
| Главный креативный директор | Matthias Spaetgens |
| Креативный директор | Jörg Waschescio |
| Фотограф | Karsten Wegener |
| Копирайтер | Lena Klockenbring |
| Арт-директор | Agnieszka Kalwak |
| Арт-директор | Erika Stuhl |
Больше работы
СМОТРЕТЬ ВСЕIWC Ingenieur. Form und Technik.
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- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Berliner Originale
- БРЕНД:
- Uber Eats
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Happy Ramadan (Film)
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Scholz & Friends Group
The Panic Prevention App (Board)
- БРЕНД:
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- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Happy Ramadan (Board)
- БРЕНД:
- McDonald's
- АГЕНТСТВО:
- Scholz & Friends Group
No Answer
- БРЕНД:
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- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Erstmal Essen (Eat First)
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- Uber Eats
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
Eat First
- БРЕНД:
- Uber Eats
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH
The Perpetual Journey of Kurt Klaus
- БРЕНД:
- IWC Schaffhausen
- АГЕНТСТВО:
- Scholz & Friends Berlin GmbH