| Заголовок | What is Va Va Voom? |
| Агентство | Publicis London |
| Кампания | Va Va Voom 2011 |
| Рекламодатель | Renault |
| Бренд | Renault |
| Дата первой трансляции/Публикации | 2011 / 2 |
| Бизнес сектор | Автотранспорт |
| История | The ad sees Rihanna and Dita Von Teese join Thierry Henry, the star of the original Renault Clio Va Va Voom ads.The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question 'What is Va Va Voom?' at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.'Is it more?' – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany's, 'Is it less?' - Dita Von Teese performing burlesque, 'Does it smoulder?' - Marlon Brando in his cult film 'On the Waterfront', 'Does it burn brightly?' – we see a tattoo of David Bowie, 'Is there a Queen of it?' - Rihanna in a crowd of paparazzi surrounding her in the new S&M video.The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain't Nobody by Clare Maguire, mixed with Rihanna's new S&M single and extracts from David Bowie's Space Oddity. |
| Тип медиа | Телевидение и кино |
| Послепроизводственный этап | Absolute Post |
| Звук | Grand Central Recording Studios |
| Послепроизводственный этап | Lisa Vaughan |
| Редактор | Kelvin Hutchins |
| Редактор | Nick Lofting |
| Директор | Dark Fibre |
| Продюсер Продакшн Студии | Tim Kerrison |
| Продюсер Продакшн Студии | Louise Gagen |
| Директор рабочей группы клиента | Kelly Grindrod |
| Коммерческий директор | Jason Cobbold |
| Планировщик счета | Julian Earl |
| Планировщик счета | Mike Wade |
| Продюсер агентства | Colin Hickson |
| Продюсер | Joe Bagnall |
| Копирайтер | Lauren Bensted |
| Арт-директор | Poppy Willcox |
| Креативный директор | Adam Kean |
| Креативный директор | Tom Ewart |
| Продакшн Студия | Stink Films |
| Редакционная компания | JumP |
| Редакционная компания | MPH Films |
| Lead Flame Artist | Phil Oldham |
| Lead Flame Artist | Jonathan Box |
| Телекинопроекционная аппаратура | Adam Scott |
| Телекинопроекционная аппаратура | The Mill London |
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