| Заголовок | Novelty Phone |
| Агентство | AMV BBDO |
| Кампания | Bringing People Together - BT |
| Рекламодатель | BT Group |
| Бренд | British Telecom |
| Дата первой трансляции/Публикации | 2001 / 6 |
| Продукт | Customer Satisfaction |
| Бизнес сектор | Услуги телекоммуникации |
| Слоган | Bringing Jim and Raymond Together |
| История | This ad is part of the Bringing People Together Campaign. It shows how BT enhances people's lives by enabling them to connect with people. |
| философия | Bringing People Together This case tells the story of how BTs Bringing People Together campaign has done what no other has ever been able to do: stop BTs market share from declining. The campaign has generated an additional 18-minutes/month/per line of call time that has stabilised BTs market share. Without the campaign it is estimated that BTs market share would have fallen 1.9%. This has generated an additional £227 million in income and a return on advertising investment to date of 6:1. A company that will go out of its way to look after the needs of a very demanding customer can certainly be counted on to look after the needs of all its customers. BT is brining together all kinds of communication for the benefit of everyone. |
| Проблема | To improve customer satisfaction with BT. Specifically, to help people see BT as a company that's finding new ways to keep all their customers in contact. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Продакшн Студия | Tomboy Films |
| Исполнительный креативный директор | Tony Cox |
| Арт-директор | Mark Norcutt |
| Арт-директор | Daryl Corps |
| Копирайтер | Laurence Quinn |
| Копирайтер | Mike Nicholson |
| Продюсер агентства | Ruth Hannet |
| Директор | Kirk Jones |
| Директор рабочей группы клиента | Christy Stewart-Smith |
| Менеджер по рекламе | Amanda Mackenzie |