Modelo Especial - "Last Day"

the community

the community Miami, United States

1336

Бренд: Modelo Especial
Страна: United States

Рекламодатель: Grupo Modelo

Заголовок	Last Day
Агентство	the community
Кампания	Real World
Рекламодатель	Grupo Modelo
Бренд	Modelo Especial
Дата первой трансляции/Публикации	2015 / 3
Бизнес сектор	Пиво, сидр, лагерное пиво
История	The community, a progressive, cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a brand that shares not only their heritage, but also their attitudes and values – hard work, family and friendship. The campaign shows that Modelo Especial is there to celebrate those everyday moments that come from dedication, hard work, and going after your dreams.
философия	The three new TV spots include: “Boxer” which showcases how loyalty and friendships are more of a reward than any trophy or championship could ever be. The spot features a boxer losing a fight but then going to a bar and feeling the love from his friends and loved ones. The spot states, “In the real world, the most important rewards are not about winning or losing, but about what you’ve already won along the way. Señores, the real world has everyday rewards.” “Last Day” shows how hard work and guts can turn dreams into reality. In the spot, a chef starts selling his personal items and his colleagues wish him the best on his last day working at a restaurant. The chef then opens his own restaurant among the praise of his loved ones. The spot states, “In the real world, the most important rewards are not the ones that come to you but the ones you go to. Señores, the real world has everyday rewards.” “Bar” shows businessmen making an offer to buy a family-owned bar and the young man pondering what to do with their check. When he sees old photos of his family in the bar, he tears the check into pieces. The spot states, “In the real world the most important rewards, are not about what can be bought, but what you are not willing to sell. Señores, the real world has everyday rewards.” The goal of the spot is to highlight the importance of staying true to who you are and where you came from. Targeting U.S. Hispanics, the spots are airing on TV in Spanish, and on digital in both English and Spanish. To view the three TV spots in both English and Spanish, please click here: http://we.tl/haE9Pj3pSa.
Тип медиа	Телевидение
Длина	30 seconds
Главный креативный директор	Joaquin Molla
Оператор-постановщик	Phedon Papamichael
Исполнительный креативный директор	Leo Prat
Исполнительный креативный директор	Ricky Vior
Копирайтер	Marcelo Padoca
Главный креативный директор	José Molla
Директор	Vincent Haycock
Директор рабочей группы клиента	Maryanne Dammrich
Арт-директор	Fernando Reis
Продюсер	Joanna Manning
Руководитель производства	Ann Bobroff
VP of Integrated Production	Laurie Malaga
Делопроизводитель	Francis Clemenza
Исполнительный продюсер	Mary Ann Marino
Исполнительный продюсер	Jackie Kelman-Bisbee
Продюсер	Pedro De Olivera
Художник-постановщик	Jay Hougaard
Редактор	Shane Reid
Композитор	Kit Winter
Смеситель	Daniel Abrusci
Продакшн Студия	Park Pictures
Music House	Human
Color Correction/VFX	Leo Lovera – Moving Forward Studios
Смешивание	10K Islands
Редакционная компания	Whitehouse Post