Guide Dogs NSW/ACT - "The City"

The Monkeys

The Monkeys Sydney, Australia

6957

Это объявление является частью "ACT Responsible Collection"

Бренд: Guide Dogs NSW/ACT
Страна: Australia

Рекламодатель: Guide Dogs NSW/ACT

Заголовок	The City
Агентство	The Monkeys
Кампания	Guide Dogs Experience Unseen
Рекламодатель	Guide Dogs NSW/ACT
Бренд	Guide Dogs NSW/ACT
Дата первой трансляции/Публикации	2012 / 11
Бизнес сектор	Информированность о болезнях, группы поддержки и ассоциации
Проблема	The 'Experience Unseen' campaign is a different approach for Guide Dogs NSW/ACT. The idea and message is simple: what a person with impaired vision experiences as they explore familiar places â the city, the bush, the ferry â can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences. The services that Guide Dog NSW/ACT provides, gives people with vision impairment the mobility they need to independently experience the places we take for granted. This idea is brought to life in a beautiful and emotive way by photographer of great renown, Simon Harsent, and a soundtrack by one of the most famous and innovative contemporary composers in the world of music, Brian Eno. Charles Ulm, Marketing and Communications Manager, Guide Dogs NSW/ACT says: âThrough the âExperience Unseenâ campaign the Monkeys have once again created a wonderful and thought provoking series of ads in which Guide Dogs NSW/ACT can engage with our supporters. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.â The spots will run in NSW across Metro and Regional television networks.
Тип медиа	Телевидение и кино
Длина	31 seconds
Продакшн Студия	OTTO/POOL
Директор	Simon Harsent
Исполнительный креативный директор	Justin Drape
Креативный директор	Noah Regan
Арт-директор	Bradley Averill
Копирайтер	Henry Kember
Продюсер	Cameron Gray
Директор рабочей группы клиента	Jill Large
Звук	Song Zu
Продюсер агентства	Jade Wannell
Музыка	Brian Eno
Послепроизводственный этап	The Editors
Специалист по работе с заказчиками	Alex Don