Bike For Brussels - "Mr. Thomas Ossowski – Germany"

mortierbrigade

mortierbrigade Brussels, Belgium

1058

Бренд: Bike For Brussels
Страна: Belgium

Рекламодатель: Bike For Brussels

Заголовок	Mr. Thomas Ossowski – Germany
Агентство	mortierbrigade
Кампания	The Real Ambassadors
Рекламодатель	Bike For Brussels
Бренд	Bike For Brussels
Дата первой трансляции/Публикации	2023 / 6
Бизнес сектор	Транспорт, путешествия и туризм
философия	Brussels Mobility wants to urge expats to hop on their bikes more often. To do so, it launches an influencer campaign, not with classic ‘brand ambassadors’ but with àctual ambassadors: The Real Ambassadors. Diplomats from the Netherlands, Denmark, Germany, Botswana, New Zealand, Bosnia, Slovenia, and Belgium. The Brussels-Capital Region is home to the largest expat community in Europe. 220,000 strong, expats account for a whopping 20 percent of the total population. Figures show, however, that they make (too) little use of the bicycle. Hailing from various countries around the globe, the eight ambassadors all provide their own unique input to the campaign. The ambassadors want to harness their passion for cycling and influence to inspire as many expats as possible to explore the city by cycling. We have even mapped out an Ambassador Route, linking up the hotspots of the eight participating ambassadors. The Botswana ambassador, Ms. Masekgoa Masire-Mwamba, even treated herself to a new bicycle, specifically for this campaign. The campaign will be deployed across social media and via pr. Eight different videos will be addressed and distributed to the relevant communities. The embassies will support the campaign by sharing the videos and routes with their compatriots. Together with the Real Ambassadors, let’s turn Brussels into the Cycling Capital of Europe, as well.
Тип медиа	Социальные медиа
Длина	39 seconds
Менеджер по рекламе	Sofie Walschap
Partner & CEO	Jens Mortier
Partner & Executive Creative Director	Joost Berends
Partner & Brand Design Director	Philippe de Ceuster
Креативная команда	Toon Vanpoucke
Креативная команда	Morgane Choppinet
Директор по обслуживанию клиентов	Catherine Hamers
Стратег	Chenling Zhang
Директор рабочей группы клиента	Anneleen Vande Voorde
Специалист по работе с заказчиками	Hanne Polé
Делопроизводитель	Emma Robberechts
Social Media Lead	Lisa Smets
Digital Business Director	Jochen Sablon
Дизайнер пользовательского интерфейса	Leroy Kleppe
Разработка	Dive
Дизайнер	Kaatje Schreurs
Cross Media Designer/DTP	Vito Latorrata
Cross Media Designer/DTP	Sophie Bayeul
Public Relations	Brum Smith
Фотограф	Tine Van Daele
Продакшн Студия	Screensaver en Het Offensief
Кинооператор	Loïc Meulenberg
Продюсер	Bert Sap
Продюсер	Aisha Adepoju
Продюсер	Léon Hanssens
Motion Designer	Vincent De Boeck
Редактор	Jelle Stroo