| Заголовок | Golf |
| Агентство | Saatchi & Saatchi |
| Кампания | Mr Kipling - Manor Bakeries |
| Рекламодатель | Manor Bakeries |
| Бренд | Mr Kipling |
| Posted | Ноябрь 2002 |
| Продукт | Lemon Slices |
| Бизнес сектор | Торты, десерты |
| Слоган | Exceedingly good |
| философия | Re-inventing a Brand Icon How do you stem a ten-year decline in brand share when youre shackled to a relic of the past? For Mr Kipling, the answer was to walk a strategic tightrope between cremation and re-incarnation, rebuilding the brand and its (in)famous icon. Since re-launch market share has witnessed 8% growth year on year. Average annual number of packs per person is up 17.6% and annual spend up by £1.07 per person not inconsiderable for a brand thats bought by 52% of UK households! |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | David Droga |
| Арт-директор | Stuart Mills |
| Арт-директор | Antony Nelson |
| Копирайтер | Rupert Jordan |
| Копирайтер | Mike Sutherland |
| Директор | John Marles |
| Менеджер по рекламе | Ian Ayling |
| Планировщик счета | Thea Tetley |
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