| Заголовок | Real Fruit Winder - Strawberry |
| Агентство | Leo Burnett |
| Кампания | Kellogg's Real Fruit Winder |
| Рекламодатель | Kellogg's |
| Бренд | Kellogg's |
| Posted | Ноябрь 2002 |
| Продукт | Real Fruit Winder |
| Бизнес сектор | Хлопья на завтрак |
| философия | Unwinding the Effects of an Integrated Campaign The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | John Jessup |
| Креативный директор | Rob Gill |
| Арт-директор | John Jessup |
| Арт-директор | Steve Williams |
| Копирайтер | Rob Gill |
| Копирайтер | Steve Williams |
| Директор | Geoffrey de Crecy |
| Менеджер по рекламе | E.H.L. Christie |
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