| Заголовок | From Bland To Brand |
| Агентство | adam&eveDDB |
| Кампания | The White Stuff - Dairy Council |
| Рекламодатель | The Dairy Council |
| Бренд | Milk |
| Posted | Ноябрь 2002 |
| Продукт | Milk |
| Бизнес сектор | Молоко и продукты на основе молока |
| философия | From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Larry Barker |
| Арт-директор | Ted Heath |
| Креативная команда | Ted Heath |
| Копирайтер | Ted Heath |
| Арт-директор | Paul Angus |
| Креативная команда | Paul Angus |
| Копирайтер | Paul Angus |
| Арт-директор | Tim Charlesworth |
| Креативная команда | Tim Charlesworth |
| Копирайтер | Tim Charlesworth |
| Арт-директор | Mike Kaplan |
| Креативная команда | Mike Kaplan |
| Копирайтер | Mike Kaplan |
| Продакшн Студия | Passion Pictures |
| Директор | Olie Reed |
| Менеджер по рекламе | Andrew Owens |
| Планировщик счета | Andrew Perkins |