| Заголовок | Empire State Building |
| Агентство |
Moss/Dragoti
|
| Кампания |
Where the Past Comes Alive - The History Channel
|
| Рекламодатель |
A+E Television Networks, LLC.
|
| Бренд |
The History Channel
|
| Posted | Февраль 2003 |
| Продукт |
Modern Marvels
|
| Бизнес сектор | ТВ/Радио программы и станции
|
| Слоган | Where the Past Comes Alive |
| философия | Help viewers to "experience history." Viewers were seeking historical information but also wanted to be entertained at the same time. Our strategy was to make them feel as though they were being transported to the time and place where historical events happened - to and from the past. |
| Проблема | Our challenge was to increase the subscriber base from 37 million to 45 million over an 18-month period. However, there was fierce competition for viewers, low awareness of the network and the existing programming limited opportunties for growth. |
| Тип медиа |
Журнал
|
| Рынок | United States |
| Креативный директор |
Patrick Carella
|
| Арт-директор |
Phil Weiner
|
| Копирайтер |
Larry Platt
|
