| Заголовок | Tug |
| Агентство | BBH |
| Кампания | Olivio Bertolli - Unilever Bestfoods |
| Рекламодатель | Unilever |
| Бренд | Olivio Bertolli |
| Posted | Ноябрь 2002 |
| Бизнес сектор | Пищевые жировые продукты |
| Слоган | Olivio - Part of your Mediterranean diet |
| философия | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Germany, Netherlands, United Kingdom |
| Креативный директор | Bruce Crouch |
| Арт-директор | Claudia Southgate |
| Копирайтер | Claudia Southgate |
| Арт-директор | Verity Fenner |
| Копирайтер | Verity Fenner |
| Директор | Paul Gay |
| Менеджер по рекламе | Petra Zinkweg |
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