Whoosh - "Bootcamp"

BBH

BBH London, United Kingdom

592

Бренд: Whoosh
Страна: United Kingdom

Рекламодатель: Tesco

Заголовок	Bootcamp
Агентство	BBH
Кампания	Whoosh
Рекламодатель	Tesco
Бренд	Whoosh
Дата первой трансляции/Публикации	2023 / 11
Бизнес сектор	Аптеки, специализированные магазины
философия	Tesco is launching its first major marketing push for Whoosh, its rapid grocery delivery service, with a humorous ad campaign created by BBH aimed at those of us who sometimes just don’t want to go to the shops. While there might be a myriad of rational and relatable reasons for rapid grocery delivery - such as forgotten dinner items or emergency supplies - sometimes the truth is, you just don’t feel like going out. That applies particularly to the young urbanites featured in the campaign. With buzzing social lives and hectic careers, they don’t always want to take a break from pursuing their passions because the need for groceries strikes. If going to the shops isn’t your bag, use Whoosh and stick to all the weird and wonderful things that are more your bag. This insight was dramatised in three films from BBH, directed by Daniel Lundh through Spindle. ‘Bootcamp’ opens to the sound of banging techno, zooming in on a fitness fanatic in the middle of an extreme home workout. The hero of ‘Watering’ maintains a lush, indoor jungle in a zen-like state, and a cephalophile indulges her eight legged obsession in ‘Octopus’ – all three protagonists remaining blissfully immersed in their happy places thanks to the speedy arrival of a Tesco Whoosh delivery. The film’s tell each character’s story visually, with the only dialogue being the word ‘Whoosh’, and a simple VO: “Tesco Whoosh. Delivery from as little as 20 minutes. Because going to the shops isn’t everyone’s bag” BBH’s Felipe Guimaraes was the campaign’s deputy executive creative director, supported by creative director Adam Newby. The ad was written by Grant Codron and art directed by Adrien Raphoz. Supporting the films is simple and impactful print and OOH which features the line ‘going to the shops isn’t everyone’s bag’ emblazoned across a brown paper grocery bag that’s synonymous with delivery. Tesco is also running a social competition in collaboration with Tiktok dancer Jay Scott, where viewers can share what they would rather do than go to the shops to be in with a chance of winning £200 worth of Whoosh vouchers. The competition video, in which Jay gets a Whoosh delivery while teaching his dad a new dance, has amassed over 28 million views to date. The four-week campaign breaks this month, running on television, social media, OOH, digital and radio. Tesco launched Whoosh in May 2021.
Тип медиа	Телевидение
Длина	20 seconds
Главный креативный директор	Alex Grieve
Исполнительный креативный директор	Felipe Guimaraes
Креативный директор	Adam Newby
Копирайтер	Grant Codron
Арт-директор	Adrien Raphoz
Директор стратегической группы	Saskia Jones
Senior Strategist	Emily King
Business Lead	Andrew Connolly
Директор рабочей группы клиента	Millie Dann
Специалист по работе с заказчиками	Oliver Hathorn
Продюсер агентства	Sammi Roberts
Продюсер печати	Rachel Clarke
Продакшн Студия	Spindle
Директор	Daniel Lundh
Оператор-постановщик	Patrick Meller
Художник-постановщик	Olly Hogan
Исполнительный продюсер	Stitch Richardson
Продюсер	Toby Courlander
Редактор	Tim Swaby
Послепроизводственный этап	No.8
Продюсер пост-производства	Ellie Thwaites
Color Grade Company	No.8
Колорист	Alex Gregory
Звукооператор	George Castle
Композитор	Ludwig Jonsson
Музыка	Stable Sounds
Медиа-агентство	EssenceMediacom