| Заголовок | 1914 |
| Агентство | AMV BBDO |
| Кампания | Christmas is for Sharing |
| Рекламодатель | Sainsbury's |
| Бренд | Sainsbury's |
| Posted | Ноябрь 2014 |
| Бизнес сектор | Универсальные магазины, супермаркеты |
| Проблема | This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. |
| Тип медиа | Веб-фильм |
| Длина | |
| Медиа-агентство | PHD UK |
| Продакшн Студия | Rattling Stick |
| Редакционная компания | Work |
| Музыка | Wave Studios |
| Звук | Wave Studios |
| Продакшн Студия | Good Oil |
| Аудио послепроизводственный этап | Woodwork music |
| Послепроизводственный этап | The Mill London |
| Креативный директор | Michael Durban |
| Креативный директор | Tony Strong |
| Арт-директор | Tim Riley |
| Исполнительный креативный директор | Alex Grieve |
| Исполнительный креативный директор | Adrian Rossi |
| Продюсер агентства | Rebecca Scharf |
| Продюсер Продакшн Студии | Sally Humphries |
| Директор | Ringan Ledwidge |
| Оператор-постановщик | Alwin Kuchler |
| Кинооператор | Alwin Kuchler |
| Редактор | Rich Orrick |
| Звук | Aaron Reynolds |
| Копирайтер | Tim Riley |