| Заголовок | Recipe |
| Агентство | Burkitt DDB |
| Кампания | Bakers Complete |
| Рекламодатель | Nestlé Purina PetCare |
| Бренд | Bakers Complete |
| Posted | Ноябрь 2002 |
| Продукт | Complete Dry Dog Food |
| Бизнес сектор | Корм для животных, продукты по уходу и услуги для домашних животных |
| Слоган | Now Made With Fresh Meat |
| философия | From Underdog To Top Dog This case documents how Bakers Complete has risen from underdog to top dog in just 7 years. Market share has doubled, the number of dogs using Bakers has quadrupled and Bakers is today the number one complete dry dog food brand. And all this was achieved while being seven times outspent by competitors. During these seven ears the brand has had three different owners and five different marketing directors but only one agency, one integrated communication strategy and one dog. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Jon Canning |
| Креативный директор | Steve Chetham |
| Арт-директор | Chris Owens |
| Копирайтер | Dave Newbold |
| Директор | Mick Rudman |
| Менеджер по рекламе | Amanda Bindon |
| Планировщик счета | David Simoes-Brown |
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