| Заголовок | Shred Life |
| Агентство | McCann London |
| Кампания | Shred Life |
| Рекламодатель | Shredded Wheat |
| Бренд | Shredded Wheat |
| Дата первой трансляции/Публикации | 2016 / 9 |
| Бизнес сектор | Хлопья на завтрак |
| философия | McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn. Partnering with Flux Broadcast, responsible for capturing and live-streaming the event, Shredded Wheat and McCann London opened up Crystal Palace swimming pool to the public and challenged them to jump off a diving board and into the water while grabbing the Shredded What box containing £150 and a year's supply of the cereal.Release and assets attached below. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Исполнительный креативный директор | Rob Doubal |
| Исполнительный креативный директор | Laurence Thomson |
| Креативный директор | Matt Crabtree |
| Креативный директор | Simon Hepton |
| Head of Interactive Production | Sergio Lopez |
| Исполнительный продюсер | Sophie Chapman-Andrews |
| Продюсер агентства | Doris Tydeman |
| Planner | Nathaniel Hill |
| Planner | James Appleby |
| Управляющий партнер | Kate Modeland |
| Директор рабочей группы клиента | Laura Weightman |
| Специалист по работе с заказчиками | Lauren Benezra |
| Специалист по работе с заказчиками | Chris Braks |
| Менеджер проекта | Jonathan Marshall |
| Продакшн Студия | Craft London |
| Директор | Blake Claridge |