| Заголовок | Genome |
| Агентство | McKinney |
| Кампания | Visionary - Nasdaq |
| Рекламодатель | NASDAQ |
| Бренд | NASDAQ |
| Дата первой трансляции/Публикации | 2002 / 10 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| философия | Link the vision and strength of prominent NASDAQ-listed CEOs to the NASDAQ brand. Results: The campaign drove a significant shift in perceptions against every measure, and against core brand attributes. NASDAQ dramatically surpassed NYSE for the first time in history. This was the first time NASDAQ advertising elevated their own brand without also improving perceptions of the NYSE. Collectively this translated into a +30% increase in the number of investors who strongly agreed that they felt comfortable investing in NASDAQ. |
| Проблема | In 2002 when this campaign launched, America had been attacked by terrorists, the economy had plummeted, trust in corporate leadership had been shattered and the markets were in disarray. The challenge: rebuild investors' belief in NASDAQ. |
| Тип медиа | Журнал |
| Рынок | United States |
| Исполнительный креативный директор | David Baldwin |
| Арт-директор | Mark Oakley |
| Копирайтер | John Guynn |
| Продюсер агентства | Joann Brown |
| Арт-директор | Keith Greenstein |
| Арт-директор | Dino Valentini |
| Копирайтер | Lara Bridger |
| Копирайтер | Jon Wagner |
| Копирайтер | Keith Greenstein |
| Фотограф | Troy Forest |
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