Заголовок | English Farmhouse Shoulder Lamb |
Агентство | FCB London |
Кампания | Waitrose Campaign |
Рекламодатель | Waitrose Ltd |
Бренд | Waitrose |
Posted | Ноябрь 2002 |
Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
философия | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Креативный директор | Chris O'Shea |
Креативный директор | Ken Hoggins |
Директор | Stuart Douglas |
Менеджер по рекламе | Amanda Bindon |