| Заголовок | The Ecological Bus Lane |
| Заголовок (оригинальный язык) | Le couloir de bus écologique |
| Агентство |
FCB Paris
|
| Кампания |
We are Going On and On... - RATP
|
| Рекламодатель |
RATP
|
| Бренд |
RATP
|
| Дата первой трансляции/Публикации |
2004 / 4
|
| Продукт |
Mass Transit
|
| Продукт (оригинальный язык) | Transports publics
|
| Бизнес сектор | Общественный транспорт, массовые перевозки
|
| Слоган | In 2004, 97% of our buses are ecological |
| Слоган (оригинальный язык) | En 2004, 97% des bus écologiques |
| История | The ad shows a bus lane covered with grass. People are waiting at the bus stop. The bus lane is now perceived as a grass alley. |
| философия | With this new campaign the agency shows the efforts the RATP does for its clients. Now, we are showing what RATP is all about : constant improvement of its service to better serve its clients. On this particular ad, we show that the RATP regarding environnement is very competitive as all most all of its buses are now ecological. This to reduce pollution levels in the city... |
| Проблема | The Metro and bus system in Paris is a public service. Parisians think that the service is poor and that nothing is done to improve it. They have a negative image of the brand regarding taking the client into account. |
| Тип медиа |
Печать
|
| Рынок | France |
| Исполнительный креативный директор |
Thomas Stern
|
| Креативный директор |
Thierry Chantier
|
| Арт-директор |
Francis de-Ligt
|
| Копирайтер |
Eric Lavenac
|
| Фотограф |
Marc Gouby
|
| Директор рабочей группы клиента |
Gabrielle Chêne
|
| Делопроизводитель |
Luc Bourgery
|
| Менеджер по рекламе |
Gilles Alligner
|
| Менеджер по рекламе |
Ludovic Bajard
|
| Менеджер по рекламе |
Nadine Nemecek
|
| Арт-директор |
Nicolas Denis
|
| Специалист по работе с заказчиками |
Cathy Jarno
|
| Специалист по работе с заказчиками |
Gisèle Doublet
|
