| Заголовок | Car Crash |
| Агентство | McCann-Erickson Frankfurt |
| Кампания | Car Crash |
| Рекламодатель | AvD- Automobile Club of Germany |
| Бренд | Drink. But don't drive. |
| Posted | Май 2005 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | Drink. But don't drive. |
| История | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| философия | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| Проблема | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| Результат | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Germany |
| Делопроизводитель | Michael Beckmann |
| Исполнительный креативный директор | Rainer Bollmann |
| Продюсер агентства | Inge Dickewied |
| Продюсер Продакшн Студии | Heiko Leitsch |
| Редактор | Heiko Leitsch |
| Менеджер по рекламе | Adalbert H. Lhota |
| Креативный директор | Erich Reuter |
| Арт-директор | Erich Reuter |
| Other | Wolfgang Ruth |
Больше работы
СМОТРЕТЬ ВСЕNo Matter What
- БРЕНД:
- Toshiba
- АГЕНТСТВО:
- McCann Düsseldorf
Airguitar
- БРЕНД:
- Nescafé Xpress
- АГЕНТСТВО:
- McCann-Erickson Frankfurt