Заголовок | Heroes |
Агентство | Sra. Rushmore |
Кампания | The Best of Us - Olympics |
Рекламодатель | International Olympic Committee |
Бренд | olympic.org |
Posted | Июль 2008 |
Бизнес сектор | Спортивные команды, спортивные мероприятия |
Слоган | The best of us |
История | Legendary Olympic athletes including Roger Federer, Yao Ming, Laure Manaudou, Liu Xiang and Yelena Isinbayeva are among the stars of the International Olympic Committees public service announcement entitled "Heroes". "Heroes" leverages the determination and performance of Olympic athletes to communicate the key Olympic values. The campaign also stars Kenenisa Bekele, Haile Gebrselelassie, Vanessa Ferrari and Carolina Kluft who, along with those mentioned above, star as superheroes seeking to achieve the seemingly impossible. |
философия | The theme of the campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best of them. |
Проблема | the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience. |
Результат | The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond. |
Тип медиа | Телевидение |
Длина | |
Актер / Знаменитость | Roger Federer |
Актер / Знаменитость | Yao Ming |
Актер / Знаменитость | Laure Manaudou |
Актер / Знаменитость | Liu Xiang |
Актер / Знаменитость | Yelena Isinbayeva |
Актер / Знаменитость | Kenenisa Bekele |
Актер / Знаменитость | Haile Gebrselassie |
Актер / Знаменитость | Vanessa Ferrari |
Актер / Знаменитость | Carolina Kluft |
Менеджер по рекламе | Melinda May |
Исполнительный креативный директор | Miguel García Vizcaíno |
Креативный директор | Carlos Alija |
Арт-директор | Jesús Morilla |
Планировщик счета | Laura Sampedro |
Специалист по работе с заказчиками | Clemente Manzano |
Специалист по работе с заказчиками | Carlos Solchaga |
Специалист по работе с заказчиками | Rocio Cáceres |
Продюсер агентства | Paul Severn |