SickKids Foundation - "SickKids VS - #10YearChallenge"

Cossette

Cossette Toronto, Canada

Премии

5186

Это объявление является частью "ACT Responsible Collection"

Бренд: SickKids Foundation
Страна: Canada

Рекламодатель: SickKids Foundation

Заголовок	SickKids VS - #10YearChallenge
Агентство	Cossette
Кампания	SickKids VS - #10YearChallenge
Рекламодатель	SickKids Foundation
Бренд	SickKids Foundation
Posted	Сентябрь 2019
Бизнес сектор	Больницы, медицинские учреждения и медицинские услуги
История	Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos.
Тип медиа	Социальные медиа
Длина	92 seconds
Медиа-агентство	OMD
Global Chief Creative Officer	Peter Ignazi
Креативный директор	Craig McIntosh
Global Chief Creative Officer	Carlos Moreno
Креативный директор	Jaimes Zentil
Арт-директор	Spencer Dingle
Копирайтер	Jordan Hamer
Продюсер	Erica Metcalfe
Директор рабочей группы клиента	Daniel Dolan
Senior Vice-President Strategy	Rosie Gentile
Стратегический директор	Denika Angelone
Производство	Scouts Honour
SVP Strategy Director	Rosie Gentile
Senior Art Director	Andy Ng
Group Account Director	Melissa Levenberg
VP, Business Lead	Tishan Canagasaby
VP, Brand Strategy & Communications	Lori Davison
Director of Integrated Brand Marketing	Kate Torrance
Менеджер по маркетингу	Kelly Hanley
Менеджер по маркетингу	Jessica Myers
Associate Director	Lisa Charendoff
PR Director	Sandra Chiovitti