Wim Ubachs
Копирайтер at Ubachs Wisbrun (now UbachsWisbrun/J. Walter Thompson)
Amsterdam, Netherlands
ЗаголовокIndia
Агентство
Кампания Cameroon - Rabobank
Рекламодатель Rabobank
Бренд Rabobank
PostedМай 2005
Продукт Banking
Продукт (оригинальный язык) Banking
Бизнес сектор Банки, финансы, законодательство и страхование
Слоган It's time for a bank who does it differently
Слоган (оригинальный язык) Het is tijd voor een bank die 't anders doet
История Rabobank helps establish countless (financial) co-operatives around the world. It not only provides financial assistance, but more importantly it provides the required knowledge and manpower. The bank - that was established more than a century ago by farmers who were unable to obtain credit - has spread it's success as a co-operative to countries including Cameroon.
философия Leverage Rabobank's roots as the basis for communications. At Rabobank, SRE is not a cosmic trick to present a social image. SRE is at the heart of the co-operative philosophy. Demonstrate that in today's world the 'old fashioned' formula of the co-operative is still extremely modern and applied successfully around the world today.
Проблема Rabobank holds a leading worldwide position in the field of Socially Responsible Enterprise. In contrast to publicly listed banks, Rabobank's primary focus is not on profits, but above all on people. The challange is to show and clarify that this distinction is what makes Rabobank an involved and attractive bank.
Тип медиа Печать
Рынок Netherlands
Арт-директор
Копирайтер
Продюсер агентства
Продюсер Продакшн Студии
Директор
Редактор
Директор рабочей группы клиента
Менеджер по рекламе
Менеджер по рекламе

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