Заголовок | India |
Агентство |
Ubachs Wisbrun (now UbachsWisbrun/J. Walter Thompson)
|
Кампания |
Cameroon - Rabobank
|
Рекламодатель |
Rabobank
|
Бренд |
Rabobank
|
Posted | Май 2005 |
Продукт |
Banking
|
Продукт (оригинальный язык) | Banking
|
Бизнес сектор | Банки, финансы, законодательство и страхование
|
Слоган | It's time for a bank who does it differently |
Слоган (оригинальный язык) | Het is tijd voor een bank die 't anders doet |
История | Rabobank helps establish countless (financial) co-operatives around the world. It not only provides financial assistance, but more importantly it provides the required knowledge and manpower. The bank - that was established more than a century ago by farmers who were unable to obtain credit - has spread it's success as a co-operative to countries including Cameroon. |
философия | Leverage Rabobank's roots as the basis for communications. At Rabobank, SRE is not a cosmic trick to present a social image. SRE is at the heart of the co-operative philosophy. Demonstrate that in today's world the 'old fashioned' formula of the co-operative is still extremely modern and applied successfully around the world today. |
Проблема | Rabobank holds a leading worldwide position in the field of Socially Responsible Enterprise. In contrast to publicly listed banks, Rabobank's primary focus is not on profits, but above all on people. The challange is to show and clarify that this distinction is what makes Rabobank an involved and attractive bank. |
Тип медиа |
Печать
|
Рынок | Netherlands |
Арт-директор |
Wim Ubachs
|
Копирайтер |
Wim Ubachs
|
Продюсер агентства |
Brigitte van Gennip
|
Продюсер Продакшн Студии |
Ellen Langeveld-Pype
|
Директор |
André van Duren
|
Редактор |
Martin Gould
|
Директор рабочей группы клиента |
Arco Bregman
|
Менеджер по рекламе |
Tom Peijster
|
Менеджер по рекламе |
Esmarije Voorboom
|