Arlington Convention & Visitors Bureau - "Arli & the World of Wonderful"

Peter A Mayer Los Angeles, United States

7388

Бренд: Arlington Convention & Visitors Bureau
Страна: United States

Рекламодатель: Arlington Convention & Visitors Bureau

Заголовок	Arli & the World of Wonderful
Агентство	Peter A Mayer
Кампания	Arli & the World of Wonderful
Рекламодатель	Arlington Convention & Visitors Bureau
Бренд	Arlington Convention & Visitors Bureau
Дата первой трансляции/Публикации	2019 / 5
Бизнес сектор	Транспорт, путешествия и туризм
философия	Strategic creative group ATK PLN has teamed up with the Arlington Convention & Visitors Bureau and PETER A MAYER to unveil the kaleidoscopic possibilities of adventure, entertainment and family memories awaiting in the Dallas-adjacent city in a new animated short film “Arli & the World of Wonderful.” Through dazzling animation and a relatable family’s narrative, ATK PLN highlights the best of what Arlington has to offer for travelers and families looking for a getaway. Creative Director Barrett Lewis and CG Supervisor Patton Tunstall led a team of in-house artists to craft the 3D animation for the short film. The short brings a vibrant, colorful new life to some of Arlington’s beloved and long standing attractions, including AT&T Stadium, Globe Life Park, Six Flags Over Texas, as well as a lineup of top restaurants and breweries. The animated short film centers around a family hailing from the town of “Blandville.” True to its name, the town offers little in the way of excitement or entertainment, unveiled by a series of vignettes of failed attempts at fun: a young sister and brother solemnly idle away an afternoon in their driveway, their mother attempts to sell homemade craft brews at a local outlet with no success, and their father’s new recipe attempt literally goes up in smoke. By happy chance, the daughter comes across a flyer for Arlington, and her family’s life in Blandville transitions into an exciting metropolitan vacation. From zealous sports stadiums and picturesque theme parks to tender family moments at a restaurant, ATK PLN’s animation seamlessly transitions from one scene to the next, accentuating the gift of memorable experiences which Arlington strives to share with its visitors. In addition to directing the animation for the short, Lewis also composed the original score. His background in delivering these dual disciplines shines through in this piece, heightening the cinematic quality with a cohesive fusion of narrative and soundtrack. This boutique approach, fused with the infrastructure of ATK PLN’s sister company, Golden Globe-nominated animation studio Reel FX, allows the shop to deliver brand clients a feature film-quality production with a hands-on, collaborative experience. Notes Lewis, “Arlington truly is a world of wonderful. It’s an unexpected playground of spontaneity and excitement, and for the Wonderfuls family it provides a weekend of fun away from life’s obligations. We wanted a story that doesn’t tell you the story but SHOWS you the magic of Arlington.”
Тип медиа	Веб-фильм
Длина	96 seconds
Исполнительный креативный директор	Desmond LaVelle
Креативный директор	Jason Otis
Креативный директор	Richard Landry
Арт-директор	Ian Rousey
Арт-директор	Rebecca Hollis
Продюсер вещания	Alexis Vicknair
Директор по стратегии	Michelle Edelman
Brand Strategist	Eric Camardelle
Директор управления учетными записями	David Crane
Account Leads	Alex Noto
Account Leads	Lauren Wegmann
Animation	ATK PLN
Исполнительный продюсер	Marvin Robinson
Producer	Justin Skerpan
Креативный директор	Barrett Lewis
CG Supervisor	Patton Tunstall
Technical Supervisor	Jon Speer
Concept Artist	Ruby Wang
Concept Artist	Mark Whiting
Chalk Illustration	Vivien Bates
Design	Fred Gardner
Design	Edwardian Taylor
Modeling	Ramahan Faulk
Modeling	Drew Daleo
Modeling	Daniel Ries
Surfacing	Daniel Priess
Surfacing	Josselin Gailly
Surfacing	Tmothe Claeys
Снаряжение	Doug Bell
Снаряжение	Andrew Conroy
Снаряжение	Bowen Deng
Снаряжение	Evan Perret
Снаряжение	Maxime Lecompte
Снаряжение	Osvaldo Tapia Guerrero
CFX Artist	Monika Salter
CFX Artist	Rawan Alhosani
Animator	Jason Taylor
Animator	Dorian Soto
Animator	Don Dixon
FX	Gabriel Martin
FX	Chad Moseley
Cloth Simulation	Maria Poza
Light/Compositing	Lyn Caudle
Light/Compositing	Jeff Masters
Light/Compositing	Shannon Thomas
Light/Compositing	Michael Zollinger
Motion Design	Chad Moseley
Художник огня	Mike Roy
Художник огня	Laychin Lee
Звукооператор	Frank Pittenger
Musical Score	Barrett Lewis
Редактор	Chris Collins
Edit Assist	Steven Happel