| Заголовок | Setting Odds |
| Агентство | Leo Burnett |
| Кампания | The Betfair Exchange |
| Рекламодатель | Paddy Power PLC |
| Бренд | Betfair |
| Дата первой трансляции/Публикации | 2019 / 8 |
| Бизнес сектор | Азартные игры в Интернете |
| философия | Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange. |
| Тип медиа | Телевидение |
| Длина | |
| Партнер клиента | Liam Hopkins |
| Директор рабочей группы клиента | Ruth Stasiak |
| Специалист по работе с заказчиками | Matthew Smith |
| Директор бренда | Stephen Mault |
| Копирайтер | Blake Waters |
| Креативный директор | Luke Boggins |
| Креативный директор | Dan McCormack |
| Главный креативный директор | Chaka Sobhani |
| Арт-директор | Steve Robertson |
| Продюсер агентства | Sid Daffarn |
| Planner Director | Ben Felton |
| Дизайнер | Paul Brandreth |
| Фотограф | Levon Bliss |
| Директор | Martin Werner |
| Медиа-агентство | MediaCom |
| Актер / Знаменитость | Clive Owen |
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