| Заголовок | UHEH? |
| Агентство | adam&eveDDB |
| Кампания | Fresh / The Guardian Integrated Campaign |
| Рекламодатель | Guardian Media Group |
| Бренд | Guardian |
| Posted | Июль 2004 |
| Бизнес сектор | Газеты, журналы, книги |
| философия | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
| Проблема | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
| Результат | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Арт-директор | Justin Tindall |
| Арт-директор | Peter Heyes |
| Арт-директор | Leslie Ali |
| Арт-директор | Grant Parker |
| Арт-директор | Andre Hull |
| Арт-директор | Matt Joiner |
| Арт-директор | Feargal Ballance |
| Арт-директор | Steve Yorke |
| Арт-директор | Amber Casey |
| Копирайтер | Adam Tucker |
| Копирайтер | Matt Lee |
| Копирайтер | Andrew Fraser |
| Копирайтер | Patrick McClelland |
| Копирайтер | Lee Sunter |
| Копирайтер | Matt Powell-Perry |
| Копирайтер | Dylan Harrison |
| Копирайтер | Lee Boulton |
| Копирайтер | Dan Hubert |
| Фотограф | James Day |
| Фотограф | Wayne Parker |
| Фотограф | Steve Rochford |
| Печатник | Peter Mould |
| Печатник | Kevin Clarke |
| Креативный директор | Andrew Fraser |
Больше работы
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