| Заголовок | The Outsider |
| Агентство | 4Creative |
| Кампания | The Outsider |
| Рекламодатель | N/A |
| Бренд | Grand National |
| Дата первой трансляции/Публикации | 2015 / 3 |
| Бизнес сектор | Спортивные команды, спортивные мероприятия |
| История | Channel 4's 4Creative has created an animated mini-epic this year to promote its coverage of the U.K.'s most famous horse race, the Grand National. |
| философия | While it couldn't be more different from last year's ad, which featured half naked men fighting, this one, directed by Nexus duo Alan Smith and Adam Foulkes, is equally gripping. Called "The Outsider," it's the story of a baby unicorn who, like the Ugly Duckling, doesn't fit in -- in a world of pastel ponies, he's dark and has a twisted horn and underdeveloped wings. After an epic chase across a mythological landscape in which he attempts to outrun the other unicorns, he transforms into a race horse, and you can probably guess the rest. John Allison and Chris Bovill, Heads of 4Creative said in a statement: "People love the Grand National because even the outsider has a chance. We wanted to dramatise this whilst at the same time blowing the whistle on all the prejudiced unicorns out there." This year's Crabbie's Grand National Festival is broadcast live on Channel 4 from April 9 to 11. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Chris Bovill |
| Креативный директор | John Allison |
| Креативная команда | Jack Croft |
| Креативная команда | Stacey Bird |
| Продюсер агентства | Shananne Lane |
| Group Business Director | Olivia Browne |
| Продакшн Студия | Nexus Studios |
| Директор | Smith & Foulkes |
| Исполнительный креативный директор | Chris O'Reilly |
| Продюсер | Tracey Cooper |
| Управляющий производством | Fernanda Garcia Lopez |
| CG Lead | Florian Caspar |
| Animation | Nexus Studios |
| Sound Design and Mix | Anthony Moore |
| Sound Design and Mix | Philip Bolland |
| Music Production Company | SIREN |
| Producer | Sean Atherton |
| Composer | Alex Baranowski |
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