| Заголовок | Family Portrait 7 |
| Агентство |
Deutsch NY
|
| Кампания |
The Last Family Portrait
|
| Рекламодатель |
WATERisLIFE
|
| Бренд |
Water Is Life
|
| Дата первой трансляции/Публикации |
2015 / 4
|
| Бизнес сектор | Общественная безопасность, здоровье и гигиена
|
| Слоган | their first family portrait is probably their last |
| История | Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. |
| философия | Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." |
| Тип медиа |
Печать
|
| Главный креативный директор |
Kerry Keenan
|
| Исполнительный креативный директор |
Menno Kluin
|
| Креативный директор |
Julia Neumann
|
| Креативный директор |
Frank Cartagena
|
| Креативный директор |
Sam Shepherd
|
| Арт-директор |
Brittany Rivera
|
| Копирайтер |
Kevin Meagher
|
| Фотограф |
Neil DaCosta
|
| Директор по дизайну |
Juan Carlos Pagan
|
| Дизайнер |
Brian Gartside
|
| Ретушер |
James Cullinane
|
| Director of Integrated Media |
Karen Benson
|
| Интегрированное производство |
Joe Calabrese
|
| Директор цифрового производства |
Suzanne Molinaro
|
| Asst. Digital Producer |
Libby Carespodi
|
| Продюсер печати |
Donald Odell
|
| Продюсер |
Joe Pernice
|
| Post Producer |
Francess Tom-‐Sahr
|
| Редактор |
Eric Grush
|
| Редактор |
Marcus Land
|
| Редактор |
Pete Slife
|
| Цифровой дизайн |
Alex Miller
|
| Разработчик приложений |
Shane Akins
|
