Заголовок | Family Portrait 8 |
Агентство |
Deutsch NY
|
Кампания |
The Last Family Portrait
|
Рекламодатель |
WATERisLIFE
|
Бренд |
Water Is Life
|
Дата первой трансляции/Публикации |
2015 / 4
|
Бизнес сектор | Общественная безопасность, здоровье и гигиена
|
Слоган | the first family portrait is probably their last |
История | Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. |
философия | Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." |
Тип медиа |
Печать
|
Главный креативный директор |
Kerry Keenan
|
Исполнительный креативный директор |
Menno Kluin
|
Креативный директор |
Julia Neumann
|
Креативный директор |
Frank Cartagena
|
Креативный директор |
Sam Shepherd
|
Арт-директор |
Brittany Rivera
|
Копирайтер |
Kevin Meagher
|
Фотограф |
Neil DaCosta
|
Директор по дизайну |
Juan Carlos Pagan
|
Дизайнер |
Brian Gartside
|
Ретушер |
James Cullinane
|
Director of Integrated Media |
Karen Benson
|
Интегрированное производство |
Joe Calabrese
|
Директор цифрового производства |
Suzanne Molinaro
|
Asst. Digital Producer |
Libby Carespodi
|
Продюсер печати |
Donald Odell
|
Продюсер |
Joe Pernice
|
Post Producer |
Francess Tom-‐Sahr
|
Редактор |
Eric Grush
|
Редактор |
Marcus Land
|
Редактор |
Pete Slife
|
Цифровой дизайн |
Alex Miller
|
Разработчик приложений |
Shane Akins
|