Merrydown - "Jeff Fisher Purple"

Shop

Shop London, United Kingdom

Премии

11474

Бренд: Merrydown
Страна: United Kingdom

Рекламодатель: Merrydown

Заголовок	Jeff Fisher Purple
Агентство	Shop
Кампания	Merrydown Cider - DO NOT DELETE
Рекламодатель	Merrydown
Бренд	Merrydown
Posted	Апрель 2003
Продукт	Cider
Бизнес сектор	Пиво, сидр, лагерное пиво
История	We commissioned some of the best artists and graphic designers in the world to design 2 images in one the merry and the down in the brand name.
философия	Merry and Down show the true sides of the drinking experience.
Проблема	This activity was designed to reinvigorate the Merrydown Cider brand amongst the trade and to regenerate Merrydown Vintage Cider to become the leading Premium Cider in the UK.
Результат	The campaign has generated real excitement amongst buyers and has extended listings in both pubs and supermarkets, resulting in a 24% uplift year on year. It has received numerous design and art direction awards, both in the UK and US. Ltd edition 33cl bottle introduced. Cut need for promotions. Increased listings with expected revenue of an additional £500k. Generated over £150k of PR.
Тип медиа	Печать
Рынок	United Kingdom
Арт-директор	Dave Dye
Копирайтер	Sean Doyle
Фотограф	Giles Revell
Иллюстратор	Olaf Hajek
Иллюстратор	Jeff Fisher
Иллюстратор	Andrew Kulman
Иллюстратор	Mick Marston
Иллюстратор	Martin Haake
Иллюстратор	Gary Baseman
Печатник	David Wakefield
Креативный директор	Dave Dye
Креативный директор	Sean Doyle
Account Handler	Caspar Thykier
Marketing Manager	Chris Carr
Иллюстратор	Michael Johnson
Иллюстратор	Kristian Clayton
Иллюстратор	Rob Clayton
Иллюстратор	Brian Cronin
Иллюстратор	Sara Fanelli
Специалист по работе с заказчиками	Caspar Thykier