| Заголовок | Run |
| Агентство | DM9DDB |
| Кампания | Run |
| Рекламодатель | Companhia Athletica |
| Бренд | Companhia Athletica |
| Posted | Июнь 2005 |
| Бизнес сектор | Фитнес-устройства, спортзалы и тренажеры |
| История | The objective of this campaign was to make people realise the importance of physical activity in their everyday lives. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue, besides benefitting the cardiovascular system. Furthermore, running is an easy and accessible activity, with a decent pair of sneakers and some determination, anyone can run. In order to transmit this message and increase the number of running fans at the Companhia Athletica Gym, we developed this humorous campaign. |
| Тип медиа | Digital |
| Длина | |
| Рынок | Brazil |
| Больше информации | www.dm9ddb.com.br/awards/cannes/ciathletica/run01.html |
| Креативный директор | Fernanda Romano |
| Креативный директор | Felipe Cama |
| Креативный директор | Ricardo Chester |
| Креативный директор | Sergio Valente |
| Арт-директор | Mauricio Mazzariol |
| Копирайтер | Mauricio Mazzariol |
| Делопроизводитель | Suzana Poli |
| Продюсер | Helena Bordon |
| Продюсер | Sandra Zimb |
| Продюсер | Renata Oliveira |
| Продюсер | Roberta Padilla |
| Продюсер | Heloisa Lima |
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