| Заголовок | Spit |
| Агентство | Ogilvy China |
| Кампания | Spit |
| Рекламодатель | Public Health Of Fengxian |
| Бренд | Public Health Of Fengxian |
| Posted | Июль 2011 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | Most migrant workers have been educated the sputum in spits contains germs that spread diseases. But many do not know the germs are not contained within the spot of the spit. The wind helps to carry the germs that are in the spray of the spit to further distances. According to the Public Health Bureau Of Shanghai, germs can spread to as far as 70 meters depending on the wind conditions. So how do we make them see this fact? |
| Проблема | Spitting is a national habit in China. The Public Health Bureau Of Shanghai wanted an anti-spitting public awareness campaign targeting migrant workers in Shanghai. |
| Результат | Public awareness was heightened further by various media coverage. The extra publicity helped to spread the word about this unknown fact about spitting to more people. |
| Тип медиа | Упаковка, брендинг и дизайн |
| Исполнительный креативный директор | Kevin Lee |
| Креативный директор | Kevin Lee |
| Креативный директор | Kit Ong |
| Креативный директор | Kelvin Leong |
| Копирайтер | Kit Ong |
| Международный главный креативный директор | Tham Khai Meng |
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