Hovis - "Childhood"

adam&eveDDB

adam&eveDDB London, United Kingdom

7563

Бренд: Hovis
Страна: United Kingdom

Рекламодатель: Rank Hovis McDougall Limited

Заголовок	Childhood
Агентство	adam&eveDDB
Кампания	Childhood
Рекламодатель	Rank Hovis McDougall Limited
Бренд	Hovis
Дата первой трансляции/Публикации	2006 / 1
Бизнес сектор	Булочки, хлеб, хлебцы
Слоган	Hovis is for life
История	The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’.
философия	“We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’”
Проблема	Brief: To position Hovis as a great source of natural goodness. The client challenged the agency to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it.
Тип медиа	Телевидение
Длина	40 seconds
Рынок	United Kingdom
Копирайтер	Dylan Harrison
Арт-директор	Feargal Ballance
Продюсер агентства	Richard Chambers
Директор рабочей группы клиента	Paul Billingsley
Планировщик счета	Vicky Holgate
Руководитель рекламодателя	Brendan Rice
Продакшн Студия	hla
Директор	Simon Rattigan
Кинооператор	Bob Pendar-Hughes
Директор по освещению / Освещение	Bob Pendar-Hughes
Редактор	Bruce Townend
Редакционная компания	The Quarry
Media Planner	Michelle Olivier
Audio Production Company	Morgan Van Dam