| Заголовок | Predictive Tweets |
| Brief | For one very important day, Ford could see the future — or so they made us believe. One week before the 24 hours of Le Mans race, Ford created a twitter account and tweeted every possible scenario that could happen during the race — amounting to more than 10 thousand tweets. During the live race, the brand deleted everything that did not come to pass, leaving only the real events. Then Ford made the account public and tweeted about its astonishing predictive skills. The message: with Ford’s predictive technology, nothing is unpredictable.
Ford can see the future...or so they made us believe. One week before the 24 hours of Le Mans race, Ford tweeted every possible race scenario from a private account, totalling more than 10 thousand tweets. On race day, the brand deleted everything that did not come to pass, leaving only the real events. Once the account went public, the brand tweeted about its astonishing predictive skills. The message: with Ford’s predictive technology, nothing is unpredictable. |
| Агентство |
GTB
|
| Кампания |
Predictive Tweets
|
| Рекламодатель |
Ford France
|
| Бренд |
Ford
|
| Posted | Ноябрь 2017 |
| Бизнес сектор | Автотранспорт
|
| История | Predictive technologies, like Active City Stop or Blind Spot Information System, are happily here to predict the unpredictable |
| Проблема | In Le Mans, as on the road, anything can happen, but happily with Ford Predictive Technologies, nothing is unpredictable. We went on Twitter, the ultimate information platform and tweeted the incredible scenario of the 2017 race, seven days before the actual race. |
| Тип медиа |
Digital
|
| Рекламное Агентство |
Ogilvy Paris
|
| Креативный директор |
Christian Foulon
|
| Креативный директор |
Romain Repellin
|
| Креативный директор |
Régis Boulanger
|
| Креативный директор |
Emmanuel Lallevé
|
| Копирайтер |
quentin burette
|
| Арт-директор |
Thomas YVE
|
| Управляющий директор |
Stanislas Vert
|
| Директор рабочей группы клиента |
Laurent Chauffeteau
|
| Менеджер социальных медиа |
Emmanuelle Carré
|
| Integrated Campaign Manager |
Dimitri JALMAIN
|
| Content Creator |
Alexandre STRICHER
|