| Заголовок | Pineapple |
| Агентство | TBWA\España |
| Кампания | Little Carnivores |
| Рекламодатель | McDonald's |
| Бренд | McDonald's |
| Дата первой трансляции/Публикации | 2018 / 10 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| философия | McDonald's has a commitment with the families to improve the Happy Meal by including seasonal fruits and vegetables. But we know that children do not like them at all. They are “little carnivores" who prefer meat. Therefore, we have created a print campaign showing children eating fruits and vegetables with fun carnivorous animals painted on their faces. So they will learn to enjoy them in a funny way, and they will discover that even the most carnivorous ones need to eat in a balanced. We teach your little carnivorous to enjoy vegetable. |
| Тип медиа | Печать |
| Главный креативный директор | Juan Sánchez |
| Главный креативный директор | Guillermo Ginés |
| VP | Juan Sánchez |
| Креативный директор | José Antonio Bosch |
| Креативный директор | Vicente Rodríguez |
| Арт-директор | José Antonio Bosch |
| Копирайтер | Vicente Rodríguez |
| Photographer | Jorge Puente |
| Retoucher | Jorge Puente |
| Strategy VP | Jesús Fuertes |
| Strategy Director | Patricia Cavada |
| Директор по обслуживанию клиентов | Paula Novo |
| Account Director | Esther Carmona |
| Руководитель группы по связям с рекламодателями | Elisa Garcia |
| Production Director | Nuria Mazario |
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