| Заголовок | Jack and the Beanstalk |
| Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
| Агентство | MRM//McCann |
| Кампания | Backwards Stories |
| Рекламодатель | Groupe PSA |
| Бренд | Vauxhall |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Автотранспорт |
| История | Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard… |
| Тип медиа | Радио |
| Creative President | Adrian Botan |
| Главный креативный директор | Miguel Bemfica |
| Главный креативный директор | Vince McSweeney |
| Исполнительный креативный директор | Eduardo Battiston |
| Исполнительный креативный директор | Nick Cooper |
| Head of Art | Rafael Merino |
| Копирайтер | Alberto Espeja |
| Копирайтер | Joe Ivory |
| Senior Art Director | Jamie Buckingham |
| Арт-директор | Pablo Camarero |
| Исполнительный креативный директор | Chris Robertson |
| Производство радио | Justin Sanders |
| Sound Editing | Dave Bush |
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