| Заголовок | Massage |
| Агентство | BBH |
| Кампания | The Lynx Effect |
| Рекламодатель | Unilever |
| Бренд | Lynx |
| Дата первой трансляции/Публикации | 1999 / 11 |
| Продукт | Deodorant |
| Бизнес сектор | Дезодоранты |
| Слоган | The Lynx effect. |
| История | A guy in a massage parlour is massaged by the cleaner. |
| философия | In revisiting the communication model, it was clear that a new expression of seduction and masculinity was needed. We introduced a tongue-in-cheek humour to the advertising and a new, ironic expression of seduction The Lynx Effect. As youth culture accelerated, as it became more fluid and demanding, Lynx also had to evolve beyond its existing ad formula of just one theme campaign a year. The Lynx Effect has been expressed in tv and print, in tactical ads and shorts, in events and promotions. |
| Проблема | When Lynx first came to BBH in 1995, the brand was widely recognised as the leading male deodorant body spray. However, research indicated that the brand image, and advertising in particular, were losing credibility with its audience and the brand was in danger of becoming the Brut of the 90s. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Rosie Arnold |
| Копирайтер | Marc Hatfield |
| Арт-директор | Pete Bradley |
| Продюсер агентства | Tania Kane |
| Директор | Jonathan Greenhalgh |
Больше работы
СМОТРЕТЬ ВСЕTelescope
- БРЕНД:
- Bank of Scotland
- АГЕНТСТВО:
- Y&R London
Chess
- БРЕНД:
- Bank of Scotland
- АГЕНТСТВО:
- Y&R London
Umbrella
- БРЕНД:
- Bank of Scotland
- АГЕНТСТВО:
- Y&R London
Referee
- БРЕНД:
- Bank of Scotland
- АГЕНТСТВО:
- Y&R London
Sprout Boy
- БРЕНД:
- BBC One
- АГЕНТСТВО:
- SiD@RKCR/Y&R
Florist
- БРЕНД:
- Lloyds
- АГЕНТСТВО:
- Y&R London
The Man Who Tried To Do Everything
- БРЕНД:
- Bank of Scotland
- АГЕНТСТВО:
- Y&R London
We Won't Live In Poverty 2015
- БРЕНД:
- Oxfam
- АГЕНТСТВО:
- Y&R London