| Заголовок | Not All of It |
| Агентство |
Doner
|
| Кампания |
Not All of It
|
| Рекламодатель |
The Coleman Company, Inc.
|
| Бренд |
Coleman Instant Tent
|
| Дата первой трансляции/Публикации |
2011 / 7
|
| Бизнес сектор | Спорт и легкая атлетика на открытом воздухе
|
| философия | Introducing Coleman’s new Instant Tent, the spot, titled Not All Of It, builds on a series of earlier ads that were composed from home movies and old photographs submitted by campers. The new ad uses some of the same footage, but mixes in new footage, shot by STORY's Blair Hayes, and cleverly designed to look like decades old Super 8 material. The new footage shows people setting up the Instant Tent and carousing around a campsite. |
| Проблема | The challenge was to shoot new footage of talent interacting with the product to match decades old home movies submitted by consumers. |
| Результат | Hayes used hand-held Super 8 and 16mm cameras to shoot the camping scenes, and had the talent, which included a real family, improvise their performances. In some instances, he handed cameras to the talent and had them shoot themselves. |
| Тип медиа |
Телевидение
|
| Руководитель производства |
Mary Langenfield
|
| Исполнительный продюсер |
Cliff Grant
|
| Исполнительный продюсер |
Mark Androw
|
| Продюсер агентства |
Alexander Page
|
| Директор рабочей группы клиента |
Kelly Finnigan
|
| Креативный директор |
Jimmy Kollin
|
| Креативный директор |
Karen Cathel
|
| Директор |
Blair Hayes
|