| Заголовок | TIGER Summer Puffer |
| Агентство | Le Pub APAC |
| Кампания | TIGER Summer Puffer |
| Рекламодатель | Heineken |
| Бренд | Tiger Beer |
| Дата первой трансляции/Публикации | 2023 / 9 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the world, regardless of the weather, can enjoy this fashion staple! Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks – but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go. To beat the heat, the TIGER Summer Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the wearer's body via a network of silicone tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5°C in the sun. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Креативное агентство | BBH Singapore |
| Главный управляющий | Hanh Kanssen |
| Главный креативный директор | Sascha Kuntze |
| Креативный директор группы | Gaston Soto |
| Арт-администратор | Gaston Soto |
| Арт-директор | Grace Wong |
| Творческий технолог | Nico Tangara |
| Управляющий директор | Sid Tuli |
| Senior Account Executive | Angel Fadila |
| Стратегический директор | Ruth Lim |
| Стратег | Meili Yeo |
| Исполнительный продюсер | Wendi Chong |
| Продюсер | Chun Yi Kwek |
| Продюсер | Jasmine Ho |
| Главный креативный директор | Masashi Kawamura |
| Designer | Yoshihiro So |
| Главный исполнительный директор (CEO) | Bruno Bertelli |
| Global Chief Creative Officer | Bruno Bertelli |
| Исполнительный креативный директор | Cyril Louis |
| Копирайтер | Luke Somasundram |
| Гример | Zoel Tee |
| Продюсер | Chieko Hakuto |
| Технический директор | Genki Toyama |
| Engineering | Kazuto Omori |
| Дизайн моды | Izzy Du |
Больше работы
СМОТРЕТЬ ВСЕShare the care and give moms more time
- БРЕНД:
- Philips Avent
- АГЕНТСТВО:
- Le Pub
Share the Care
- БРЕНД:
- Philips Avent
- АГЕНТСТВО:
- Le Pub