| Заголовок | Breast Gallery - Horizontal |
| Агентство | TBWA\NEBOKO |
| Кампания | Support is Everything |
| Рекламодатель | adidas |
| Бренд | adidas |
| Дата первой трансляции/Публикации | 2022 / 2 |
| Бизнес сектор | Одежда, мода и обувь |
| История | To launch its re-engineered sports bra portfolio, adidas has debuted the Breast Gallery, showcasing bare breasts in an homage to how beautiful our bodies are, just as they are. The Breast Gallery pre-launched as part of a broader campaign to introduce adidas’ new sports bra line, which features 43 different styles and 72 sizes. The uncensored breasts are accompanied by a simple message: “The reasons we didn’t make just one new sports bra.” On Valentine’s Day, adidas will unveil its new sports bra collection. Variations of this image debuted on Twitter and Instagram and a billboard was also unveiled at adidas’ headquarters in Herzogenaurach, Germany, with others launching soon in different markets. The campaign and product offering was borne out of the fact that 90% of women aren’t wearing the right sports bra. Women’s bodies and breasts come in many shapes and sizes and there are endless ways in which they move during exercise, and women should have more options when it comes to bras. |
| Тип медиа | Печать |
| Senior Vice President, Global Marketing | Vicky Free |
| Global SVP and GM sportswear | Aimee Arana |
| VP Brand Comms | Flo Alt |
| Sr Director Brand Communications | Ole Westerholt |
| Manager Brand Communications | Katja Kusche |
| Senior Adidas producer | Holly Craggs |
| Senior Adidas producer | Eva Pineda |
| Senior production lead | Maliyali Okoi-Obuli |
| Директор по дизайну | Eva-Maria Miller |
| Директор по дизайну | Maria Giorgiani |
| Brand Design Senior Project manager | Caitriona Morgan |
| Global Brand Communications, Social Media and Partner Publishing | Hannah Esser |
| Global Social Media and Partner Publishing Manager | Michelle Keiter |
| Global Communications Manager | Marie Vogel |
| Global Senior Communications Manager | Johanna Hofman-Bang |
| Media Lead Europe | Robert Seidu |
| Global Retail Director | Clara Dooley |
| Senior Manager Digital and Retail Marketing | Brendan Monnier |
| Исполнительный креативный директор | Thierry Albert |
| Креативный директор | Annie Chiu |
| Копирайтер | Hana Ovcina |
| Арт-директор | Camila Shoji |
| Директор | Sandra Winther |
| Фотограф | Sophie Ebrard |
| Коммерческий директор | Natalia Forster |
| Директор бренда | Danielle Ingham |
| Директор бренда | Mounir Bekkouche |
| Бренд-менеджер | Ilona Baste |
| Исполнительный продюсер | Rosemarie Praaning |
| Producer | Elissa Singstock |
| Producer | Annelien Orbie |
| Producer | Elise Hagedoorn |
| Producer | Aleks Podhorodecka |
| Production company | Newland |
| Production company | Cabin Edit |
| Production company | No. 8 |
| Координатор бренда | Sascha Hak |
| Partner agencies | The Midnight Club |
| Partner agencies | Intermarketing & Communications Limited |
| Partner agencies | Clubhouse Films |
| Partner agencies | Hill+Knowlton Strategies |
| Partner agencies | Mediacom |
| Partner agencies | Jellyfish |
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