| Заголовок | Stay Faithful |
| Агентство | Saatchi & Saatchi |
| Кампания | Head & Shoulders - Procter & Gamble |
| Рекламодатель | Procter & Gamble |
| Бренд | Head & Shoulders |
| Posted | Сентябрь 2003 |
| Бизнес сектор | Шампуни и кондиционеры |
| Слоган | For Dandruff Free Kissable Hair |
| философия | The campaign consisted of three sequential, creative phases- a conceptual loyalty drive, 'Stay Faithful', and two variant focused legs, Dry Scalp and Citrus Fresh. The key objective of the campaign was to grow market share in Western Europe, by adopting a more beauty inspired approach to move Head & Shoulders from a clinical, niche positioning to that of a mainstream shampoo brand. Specific goals were to attract new users, maintain a strong superiority on dandruff (and the current user base), and to address the negative image associated with the brand. |
| Тип медиа | Телевидение |
| Длина | |
| Global Equity Director | Bruno Duvillier |
| Креативный директор | olga barr |
| Директор рабочей группы клиента | Gillian Milner |
| Специалист по работе с заказчиками | Carla Govindji |
| Специалист по работе с заказчиками | Charlie Finnigan |
| Менеджер по рекламе | Zaid Al'Qassab |
| Associate Marketing Director | Zaid Al'Qassab |
| Менеджер по рекламе | Alexander Lacik |
| Brand Manager | Alexander Lacik |
| Менеджер по рекламе | Tanya Siraa |
| Assistant Brand Manager | Tanya Siraa |
| Менеджер по рекламе | Lindsay Smith |
| Assistant Brand Manager | Lindsay Smith |
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