| Заголовок | The Launch of the Central London Congestion Charge -3 |
| Агентство |
TBWA\London
|
| Кампания |
The Launch of the Central London Congestion Charge - Transport for London
|
| Рекламодатель |
Transport for London
|
| Бренд |
The Central London Congestion Charge
|
| Posted | Май 2005 |
| Бизнес сектор | Правительство и другие органы
|
| философия | Without communications that ensured everyone knew what to do, predictions of chaos and confusion would have come true, and the 30% decrease in congestion never materialised. While high awareness was important, the campaigns critical contribution was to stimulate timely action by those affected - including over 500,000 pre-registrations for payment, discounts and exemptions, and pioneering use of texting for payment. |
| Проблема | This was the launch of the largest traffic management system in the world, unique in scale, complexity, and surrounding controversy. |
| Результат | While high awareness was important, the campaigns critical contribution was to stimulate timely action by those affected - including over 500,000 pre-registrations for payment, discounts and exemptions, and pioneering use of texting for payment. |
| Тип медиа |
Печать
|
| Рынок | United Kingdom |
| Director of Strategic Consultancy |
Chris Baker
|
| Директор |
Sue Garrard
|
| Менеджер по рекламе |
Michelle Dix
|
