| Заголовок | Cops |
| Агентство | DDB Berlin |
| Кампания | Volkswagen British Campaigns |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen |
| Posted | Ноябрь 2003 |
| Продукт | Polo |
| Бизнес сектор | Компактные и маленькие автомобили |
| Слоган | Small but tough. Polo |
| философия | Volkswagens new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model Polos sturdiness, Golfs refined classiness, Passats engineering attention to detail are ultimately common Volkswagen engineering values. |
| Проблема | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Результат | Volkswagen were DDB Londons founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Тип медиа | Печать |
| Рынок | Germany, United Kingdom |
| Креативный директор | Jeremy Craigen |
| Креативный директор | Ewan Paterson |
| Арт-директор | Dylan Harrison |
| Копирайтер | Dylan Harrison |
| Копирайтер | Simon Veksner |
| Арт-директор | Nick Allsop |
| Печатник | Kevin Clarke |
| Фотограф | Paul Murphy |
| Креативный директор | Nick Allsop |
| Креативный директор | Simon Veskner |
| Креативный директор | Dylan Harrison |
| Креативный директор | Feargal Ballance |
| Арт-директор | Feargal Ballance |
| Копирайтер | Feargal Ballance |
| Специалист по работе с заказчиками | Martyn Farmer |
| Worldwide Account Manager | Martyn Farmer |
| Специалист по работе с заказчиками | Jason Lusty |
| International Account Manager | Jason Lusty |
| Планировщик счета | Hannah Wren |
| Planner International | José Luis Ramirez |
| Менеджер по рекламе | Martina Berg |
| Head of Advertising International | Martina Berg |
| Менеджер по рекламе | Achim Glokowski |
| Coordination Advertising International | Achim Glokowski |
Больше работы
СМОТРЕТЬ ВСЕEmergency Exit
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