| Заголовок | Bridge |
| Агентство | Vitro |
| Кампания | Bridge |
| Рекламодатель | Taylor Guitars |
| Бренд | Taylor Guitars |
| Posted | Март 2007 |
| Бизнес сектор | Музыкальные инструменты |
| Слоган | Quality Guitars |
| История | We approached this year differently because Taylor has evolved as a company as a result of their constant innovation. Last year, Taylor's first electric guitar, the T5 Thinline Fiveway, was awarded "2005 Product of the Year" and "Best New Electric Guitar of 2005." To reflect their evolution and diversification they have reorganized their product line up into three distinct product lines: acoustic, acoustic/electric and electric. Instead of just focusing on the brand as in year's past, we needed to show people all of the new things that Taylor keeps dreaming up. Our challenge was telling the individual stories of each product, while wrapping it up into an overall, cohesive campaign. |
| Тип медиа | Печать |
| Рынок | United States |
| Фотограф | Dan Escobar |
| Копирайтер | Sarah Hughes |
| Арт-директор | Page Kishiyama |
| Other | John Robertson |
| Делопроизводитель | Andrea Schuman |
| Креативный директор | KT Thayer |
| Креативный директор | John Vitro |
Больше работы
СМОТРЕТЬ ВСЕJars
- БРЕНД:
- Taylor Guitars
- АГЕНТСТВО:
- Vitro
Cityscape
- БРЕНД:
- Taylor Guitars
- АГЕНТСТВО:
- Vitro
No Way
- БРЕНД:
- Asics Tiger Corporation
- АГЕНТСТВО:
- Vitro
Sprinter
- БРЕНД:
- Asics Tiger Corporation
- АГЕНТСТВО:
- Vitro
Other Joggers
- БРЕНД:
- Asics Tiger Corporation
- АГЕНТСТВО:
- Vitro