| Заголовок | Euro Launch |
| Агентство | Publicis EuroBuro |
| Кампания | Euro 2002 Information Campaign - European Central Bank |
| Рекламодатель | European Central Bank |
| Бренд | European Central Bank |
| Posted | Декабрь 2001 |
| Продукт | Euro |
| Бизнес сектор | Информация и услуги правительства |
| Слоган | The EURO, OUR Money |
| История | A journey trough Europe, through various landscapes, cities and monuments in order to show the 'different cultures', the 'different dreams' and the ' different expectations' of the Europeans. At the end the spot shows the convergence towards the single currency by bringing Europeans together around the launch of the euro, seen as a festive occasion. |
| философия | Thanks to this campaign we adopt a new point of view on the euro : 'with the new single currency,the people of Europe will have one more-fundmentally important-thing in common : their money.' The campaign creates a sense of pride and unity in adopting the new currency. |
| Проблема | The campaign line 'the EURO, OUR money ' is translated into 11 languages : First, the challenge was to deliver a coherent pan-european message while acknowledging individual local concerns. Then, we had to keep in mind the delicate political nature of the campaign's objectives. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Europe |
| Креативный директор | Klaas Reidinga |
| Директор | Erick Ifergan |
| Директор рабочей группы клиента | Barbara Lutz |
| Директор рабочей группы клиента | Marga Berends |
| Специалист по работе с заказчиками | Manon Langelaar |
| Продюсер | Frank van Ree |
| Стратегический планировщик | Amman Werner |
| Продакшн Студия | Believe Media |
| Музыкальная компания / Композитор | Billinger & Marsman |
| Менеджер по рекламе | João de Almeida |
| Project Manager | João de Almeida |
| Менеджер по рекламе | Regina Schüller |
| Head of Press division | Regina Schüller |
| Head of euroburo | Barbara Lutz |
| Senior PR Consultant | Seth Goldschlager |
| International Media Manager | David Rosenbaum |
| Communication Director | Marga Berends |
| Директор рабочей группы клиента | Raymond van Buuren |
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