| Заголовок | Last Orders |
| Агентство | Lowe London |
| Кампания | Reassuringly Expensive - Stella Artois |
| Рекламодатель | InBev / Labatt Brewing Company |
| Бренд | Stella Artois |
| Дата первой трансляции/Публикации | 1998 / 8 |
| Продукт | Draught, Canned and Bottled Lager |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| Слоган | Reassuringly Expensive |
| философия | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Арт-директор | Vince Squibb |
| Делопроизводитель | Harriet Bell |
| Делопроизводитель | Jeremy Bowles |
| Копирайтер | Vince Squibb |
| Менеджер по рекламе | Phil Rumbol |
| Актер / Знаменитость | Denis Lavant |
| Планировщик счета | Jo Reid |
| Продакшн Студия | Academy Films |
| Креативный директор | Charles Inge |
| Копирайтер | Paul Silburn |
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