Lexus - "The Hybrid That Defies Logic"

T&Pm

T&Pm Global

21477

Бренд: Lexus
Страна: United Kingdom

Рекламодатель: Toyota Motor Corporation

Заголовок	The Hybrid That Defies Logic
Агентство	T&Pm
Кампания	The Hybrid That Defies Logic
Рекламодатель	Toyota Motor Corporation
Бренд	Lexus
Дата первой трансляции/Публикации	2019 / 7
Бизнес сектор	Полный привод, SUV (полноприводной внедорожник)
философия	Lexus Europe and The&Partnership have launched their second pan-European campaign of 2019, this time for the manufacturer’s range of Self-Charging Hybrid vehicles. Appearing across European territories, the creative informs viewers how the batteries of the electric motors of Lexus Self- Charging Hybrid vehicles charge as they drive. The range of vehicles hopes to appeal to increasingly environmentally-conscious city-dwellers who want an electrified vehicle without the hassle of plugging in. The centrepiece of the ‘The Hybrid that Defies Logic’ campaign is a 40 second advert directed by Dan Marsh, of ManvsMachine through UK production house, Friend. Shot in Barcelona on an Alexa XT and Alexa Mini, we are presented with a series of illogical scenarios, that sees Lexus Self-Charging Hybrid vehicles glide through each bizarre sequence; a girl on a swing upside down, rain falling within an umbrella, people walking backwards. The car is exactly as it should be – it’s everything else that’s out of the ordinary. The electric motor battery within a Lexus Self-Charging Hybrid vehicle charges whenever you decelerate or brake, making it perfect for stop-start city traffic. Further to that, when driving at low speeds the Self-Charging Hybrid vehicles can even be driven with the engine off, meaning zero emissions. Research has shown many people are interested in the many benefits owning a hybrid brings (less road tax and fuel consumption, so friendly for both the environment and wallet). However, they are put off by the belief they’ll constantly be worrying about charging the battery and as such, would need to change their habits to drive one. The Lexus range delivers all of the benefits with none of the concerns – no waiting, no plugs, no fuss - and is contributing to rise within the hybrid market share, which is currently expected to accelerate from 5% to 23% by 20251. It’s no surprise that Lexus is the leading premium brand when it comes to hybrid cars.
Тип медиа	Digital
Длина	40 seconds
Рынок	Spain
Продакшн Студия	Friend London
Редакционная компания	Final Cut
Послепроизводственный этап	Electric Theatre Collective
Звуковой дизайн компании	750mph
Медиа-агентство	T&Pm
Senior Manager Brand & Communications	Vincent Tabel
Исполнительный креативный директор	Yan Elliott
Исполнительный креативный директор	Micky Tudor
Креативный директор	Dave Bedwood
Креативная команда	Hayley Hammond Hammond
Креативная команда	Dan Dehlavi
Creative Strategy Lead	Matthew Bamford-Bowes
Head of Film	Charles Crisp
Коммерческий директор	Benedict Pringle
Директор рабочей группы клиента	Cat Lynch
Facility Production Company	Smile Barcelona
Линейный продюсер	Jonas Hendrix
Директор	ManvsMachine
Продюсер	Richard Fenton
Продюсер агентства	Rick Carter
Оператор-постановщик	Alex Barber
Арт-директор	Laura Sabat
Редактор	Joe Guest
VFX Supervisor	Ryan Knowles
Колорист	Luke Morrison
Продюсер пост-производства	Matt Williams
Звукооператор	Sam Ashwell
Композитор	Roam the Bleak
Music Writer	James Oxborrow
Music Publishing & Master Rights	Five Missions More
Руководство музыкальных рядов	Dave Goulding
Руководство музыкальных рядов	Be Norway
Фотограф	Daniel Blom
Photography Producer	Sara Nouman
Производство фото	Mana Media
Stills Post Production/CG	Chimney
Media Client Lead	Iain Bignold
Planning Director	Dale Griffiths
International Account Manager	Frida Lundell