| Заголовок | Text and Drive |
| Агентство |
thjnk Hamburg
|
| Кампания |
Audi Piloted Driving
|
| Рекламодатель |
Audi
|
| Бренд |
Audi
|
| Дата первой трансляции/Публикации |
2017 / 1
|
| Бизнес сектор | Легковые автомобили
|
| Слоган | Made possible with Audi Piloted Driving. |
| философия | "Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.""We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive." |
| Тип медиа |
Печать
|
| Главный креативный директор |
Armin Jochum
|
| Исполнительный креативный директор |
Francisca Maass
|
| Исполнительный креативный директор |
Gerrit Zinke
|
| Арт-директор |
Matthijs Mejan
|
| Копирайтер |
Moritz Franke
|
| Закупщик художественного оформления |
Marc Huth
|
| Final Artwork |
Christian Schemath
|
| Fianl Artwork |
Hilko Wiegmann
|
| Group Account Director |
Anke Peters
|
| Директор рабочей группы клиента |
Katharina Form
|
| Специалист по работе с заказчиками |
Karolin Kegeler
|
